{"id":3044,"date":"2022-08-09T17:38:22","date_gmt":"2022-08-09T17:38:22","guid":{"rendered":"https:\/\/www.sensorialsunsets.com\/figures-marquantes-steve-aronson-entrepreneur-et-philanthrope\/"},"modified":"2024-05-04T11:24:01","modified_gmt":"2024-05-04T17:24:01","slug":"figures-marquantes-steve-aronson-entrepreneur-et-philanthrope","status":"publish","type":"post","link":"https:\/\/www.sensorialsunsets.com\/fr\/figures-marquantes-steve-aronson-entrepreneur-et-philanthrope\/","title":{"rendered":"Figures marquantes: Steve Aronson, entrepreneur et philanthrope"},"content":{"rendered":"\n

Figures marquantes: Steve Aronson<\/strong><\/p>\n\n

Steve Aronson est un agro-\u00e9conomiste et philanthrope d’origine juive, de nationalit\u00e9 am\u00e9ricaine et costaricienne, qui vit au Costa Rica depuis 1976. Il est le fondateur de la c\u00e9l\u00e8bre soci\u00e9t\u00e9 de caf\u00e9 Caf\u00e9 Britt, mais aussi du th\u00e9\u00e2tre Espressivo et de la Fondation Demain. \u00a0Ce dernier soutient des initiatives en mati\u00e8re d’environnement, de culture et d’\u00e9ducation et a \u00e9t\u00e9 tr\u00e8s actif dans la mise en \u0153uvre du baccalaur\u00e9at international dans les \u00e9coles publiques, des sentiers universels dans les parcs nationaux et des programmes de th\u00e9\u00e2tre pour les adolescents \u00e0 risque. <\/p>\n\n

L’aventure Caf\u00e9 Britt de Steve Aronson<\/h2>\n\n
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Don Steve a men\u00e9 Caf\u00e9 Britt au succ\u00e8s international apr\u00e8s avoir affront\u00e9 la grave crise du caf\u00e9 qui a frapp\u00e9 l’industrie \u00e0 la fin des ann\u00e9es 1980. <\/p>\n\n

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Nous avons tous souffert. Granex, la soci\u00e9t\u00e9 pour laquelle je travaillais, a commenc\u00e9 \u00e0 enregistrer des pertes consid\u00e9rables apr\u00e8s avoir \u00e9t\u00e9 le troisi\u00e8me exportateur d’or de caf\u00e9. Le coup nous a fait vendre la moiti\u00e9 de l’entreprise \u00e0 une soci\u00e9t\u00e9 suisse. J’ai vendu les entrep\u00f4ts, les b\u00e9n\u00e9fices…<\/p>\n<\/blockquote>\n\n

\u00c0 la fin, il a d\u00fb tout vendre. \u00ab\u00a0Beaucoup de gens m’ont aid\u00e9 pendant la crise. Lorsque nous nous sommes s\u00e9par\u00e9s des partenaires suisses, ils ont \u00e9galement voulu r\u00e9cup\u00e9rer l’argent qu’ils avaient pr\u00eat\u00e9 \u00e0 Caf\u00e9 Britt. Il n’y avait pas de liquidit\u00e9 et nous leur avons offert 70% des actions. Ils ont dit non, ils voulaient r\u00e9cup\u00e9rer leur argent. Alors j’ai achet\u00e9 la dette et j’ai gard\u00e9 Britt. C’est \u00e0 partir de ce moment-l\u00e0 qu’Aronson a innov\u00e9 et d\u00e9velopp\u00e9 l’entreprise jusqu’au succ\u00e8s que tous les Ticos connaissent.<\/p>\n\n

Avant 1985, il \u00e9tait impossible de trouver une tasse de caf\u00e9 de qualit\u00e9 gourmet au Costa Rica. En effet, tout le caf\u00e9 premium \u00e9tait export\u00e9 de droit.\u00a0 Don Steve s’est alors attel\u00e9 \u00e0 la t\u00e2che de r\u00e9server et de torr\u00e9fier une partie des grains de qualit\u00e9 pour l’exportation, afin que les Ticos puissent enfin go\u00fbter au caf\u00e9 qui a fait la r\u00e9putation internationale du Costa Rica. Il a \u00e9galement obtenu du gouvernement qu’il modifie la fameuse loi qui emp\u00eachait la consommation de caf\u00e9 d’exportation sur le march\u00e9 national.<\/p>\n\n

La recette du succ\u00e8s : l’acc\u00e8s \u00e0 des grains de caf\u00e9 de haute qualit\u00e9 provenant des meilleures plantations, les meilleures machines \u00e0 torr\u00e9fier, un emballage moderne qui pr\u00e9serve la qualit\u00e9 et une obsession pour le go\u00fbt.<\/p>\n\n

Le Caf\u00e9 Britt a ensuite commenc\u00e9 \u00e0 vendre du caf\u00e9 aux meilleurs h\u00f4tels et restaurants du pays, ainsi qu’au Th\u00e9\u00e2tre national du Costa Rica. En 1991, le Caf\u00e9 Britt s’agrandit et s’installe \u00e0 Heredia o\u00f9, l\u00e0 encore, Don Steve innove en incluant le \u00ab\u00a0Coffee Tour\u00a0\u00bb, une visite guid\u00e9e th\u00e9\u00e2tralis\u00e9e. En 1994, Britt a commenc\u00e9 \u00e0 vendre du caf\u00e9 \u00e0 l’a\u00e9roport Juan Santamaria. Un chariot de golf a \u00e9t\u00e9 mis en place pour servir du caf\u00e9 aux voyageurs. Le succ\u00e8s ne s’est pas fait attendre et le reste appartient \u00e0 l’histoire.<\/p>\n\n

En 2009, Steve a laiss\u00e9 le Caf\u00e9 Britt aux mains de ses fils. Aujourd’hui, Caf\u00e9 Britt exploite des Britt Shops dans plus de treize pays et re\u00e7oit plus de 100 000 visiteurs par mois sur son site web.<\/p>\n\n

L’aventure th\u00e9\u00e2trale et philanthropique<\/strong><\/h2>\n\n
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Steve Aronson, qui a une grande passion pour les arts du spectacle, a d\u00e9cid\u00e9 de se consacrer \u00e0 un autre projet innovant : la cr\u00e9ation du Teatro Espressivo de Costa Rica. La programmation de ce c\u00e9l\u00e8bre th\u00e9\u00e2tre vise \u00e0 changer l’image du th\u00e9\u00e2tre dans le pays. \u00ab\u00a0Dans le th\u00e9\u00e2tre, le probl\u00e8me est que nous produisons beaucoup de personnes talentueuses qui ne voient pas d’issue et finissent par travailler dans des centres d’appels. Nous avons du talent, mais nous n’avons pas le bon public, ni la mani\u00e8re dont ce talent peut \u00eatre d\u00e9velopp\u00e9\u00a0\u00bb. Quatre-vingt-dix pour cent des personnes auxquelles Aronson a parl\u00e9 lui ont dit que le th\u00e9\u00e2tre au Costa Rica \u00e9tait mauvais. L’intention de Steve est de changer cette mentalit\u00e9. \nLe Teatro Espressivo a 20 ans et compte plus de 107 productions de spectacles pour tous types de public. Don Steve et ses \u00e9quipes se sont efforc\u00e9s d’apporter le th\u00e9\u00e2tre \u00e0 des publics et des lieux non traditionnels.<\/p>\n\n

En outre, avec la Fondation Demain, Steve Aronson s’est efforc\u00e9 de renforcer le pays dans des domaines qui le passionnent, tels que l’\u00e9ducation, la conservation de l’environnement et la culture.<\/p>\n\n

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Le probl\u00e8me le plus important qui me pr\u00e9occupe est la rupture du contrat social, qui est la chose la plus attrayante du Costa Rica, n’est-ce pas ? Le pays est devenu plus cher et l’\u00e9cart entre les riches et les pauvres s’est creus\u00e9<\/p>\nAronson<\/cite><\/blockquote>\n\n

C’est pour cette raison que Steve dit qu’il n’a pas l’intention de prendre sa retraite.Il va continuer \u00e0 contribuer au Costa Rica, un pays qui \u00ab\u00a0lui a tant donn\u00e9\u00a0\u00bb, comme il le dit. Son intention est de rendre au pays ce qu’il lui a donn\u00e9, en contribuant \u00e0 renforcer les bases du contrat social. Son r\u00eave : que chaque Costaricien, quelle que soit son origine sociale, puisse se former, d\u00e9velopper ses comp\u00e9tences, exercer la profession de son choix et vivre de ce qu’il sait faire.<\/p>\n\n

Auteure<\/strong> : Marian Li, \u00e9ditrice de Sensorial Sunsets en collaboration avec Steve Aronson<\/p>\n\n

<\/p>\n\n

Sources<\/h2>\n\n

demainfoundation.comteatroespressivo.comhttps:\/\/www.cafebritt.cr\/<\/a><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo: hablandoclaro.com<\/p>\n","protected":false},"author":5,"featured_media":3042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[100,104,109,135,132],"tags":[],"class_list":["post-3044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-costa-rica-fr","category-culture-fr","category-economie-fr","category-education","category-philanthropie"],"acf":[],"yoast_head":"\nFigures marquantes: Steve Aronson, entrepreneur et philanthrope - SensorialSunsets<\/title>\n<meta name=\"description\" content=\"Chiffres cl\u00e9s : Steve Aronson. 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