{"id":6178,"date":"2023-03-07T09:23:53","date_gmt":"2023-03-07T15:23:53","guid":{"rendered":"https:\/\/www.sensorialsunsets.com\/?p=6178"},"modified":"2023-03-07T09:25:42","modified_gmt":"2023-03-07T15:25:42","slug":"le-marche-costaricien-des-boissons-alcoolisees-ruta-230","status":"publish","type":"post","link":"https:\/\/www.sensorialsunsets.com\/fr\/le-marche-costaricien-des-boissons-alcoolisees-ruta-230\/","title":{"rendered":"Le march\u00e9 costaricien des boissons alcoolis\u00e9es : Ruta 230"},"content":{"rendered":"\n

Nous avons parl\u00e9 \u00e0 Ruta 230 de ce projet.<\/em><\/p>\n\n\n\n

Selon l’ing\u00e9nieur Mauricio Granados, directeur de la cha\u00eene de liqueurs Eljuri \u00e0 Cuenca, la boisson alcoolis\u00e9e pr\u00e9f\u00e9r\u00e9e des Costaricains est la bi\u00e8re, ce qui est \u00e9galement le cas dans la plupart des pays d’Am\u00e9rique centrale. Cependant, le Guaro Cacique (aguardiente<\/em> de canne blanche) est l’une des liqueurs les plus consomm\u00e9es dans le pays.<\/p>\n\n\n\n

Par ailleurs, les liqueurs les plus commercialis\u00e9s au Costa Rica sont Flor de Ca\u00f1a, Centenario<\/em> (rhum national) et Bacardi<\/em>. Toutefois, ces derni\u00e8res ann\u00e9es, la consommation et les pr\u00e9f\u00e9rences ont \u00e9volu\u00e9 et l’on constate aujourd’hui que la population costaricienne s’int\u00e9resse de plus en plus \u00e0 la vodka et au whisky.<\/p>\n\n\n\n

Le march\u00e9 costaricien des boissons alcoolis\u00e9es doit donc se d\u00e9velopper et \u00e9voluer avec les nouvelles tendances de consommation de la population costaricienne. C’est pourquoi Ruta 230<\/em> a \u00e9t\u00e9 cr\u00e9\u00e9e.<\/p>\n\n\n\n

En quoi consiste le projet Ruta 230 ?<\/p>\n\n\n

\n
\"\"
Pr\u00e9sentation de cocktails de whisky par Ruta 230<\/figcaption><\/figure>\n<\/div>\n\n\n

Le projet est n\u00e9 d’une p\u00e9riode o\u00f9 l’entrepreneur a d\u00fb surmonter la n\u00e9cessit\u00e9 de payer sa th\u00e9rapie apr\u00e8s une fracture du cr\u00e2ne. Ayant toujours aim\u00e9 la cuisine et la gastronomie, il s’est lanc\u00e9 dans la fabrication de liqueurs \u00e0 base de cr\u00e8me. C’est alors que l’entreprise a commenc\u00e9 \u00e0 se d\u00e9velopper. <\/p>\n\n\n\n

Pour l’instant, Ruta 230 reste une entreprise num\u00e9rique, ce qui signifie que ses produits sont disponibles sur ses r\u00e9seaux sociaux Facebook et Instagram. Cela ne les emp\u00eache pas d’\u00eatre pr\u00e9sents \u00e0 diff\u00e9rentes foires dans diverses r\u00e9gions du pays. <\/p>\n\n\n\n

Les produits comprennent liqueur de cr\u00e8me, traditionnelle ou \u00e0 la menthe, cocktail au whisky (pr\u00e9sent\u00e9 dans des bouteilles en forme de t\u00eate de mort avec de la paillette comestible) et sangria. <\/p>\n\n\n\n

March\u00e9 des boissons alcoolis\u00e9es au Costa Rica<\/strong><\/p>\n\n\n\n

Selon une enqu\u00eate men\u00e9e par des \u00e9tudiants de M1 de l’universit\u00e9 d’Azuay aupr\u00e8s de 30 personnes au Costa Rica, 90 % ont r\u00e9pondu qu’ils consommaient de l’alcool occasionnellement ; 53,33 % ont d\u00e9clar\u00e9 ne pas conna\u00eetre les liqueurs artisanales aromatis\u00e9es et 46,67 % ont r\u00e9pondu qu’ils essaieraient les liqueurs artisanales aromatis\u00e9es ; enfin, 26,67 % des personnes interrog\u00e9es ont r\u00e9pondu qu’elles achetaient de la liqueur pour des \u00e9v\u00e9nements sociaux. <\/p>\n\n\n\n

Cela prouve que les Ticos sont pr\u00eats \u00e0 sortir de leur zone de confort et \u00e0 essayer diff\u00e9rents liqueurs artisanaux, qu’ils aimeraient trouver dans des espaces ouverts tels que les supermarch\u00e9s. <\/p>\n\n\n\n

C’est ainsi que Ruta 230 et d’autres entreprises de liqueurs artisanales se sont fait conna\u00eetre dans le pays : gr\u00e2ce \u00e0 la curiosit\u00e9 des consommateurs et \u00e0 la passion des entrepreneurs pour les nouvelles id\u00e9es. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Instagram: Ruta230cr<\/p>\n\n\n\n

Facebook: Ruta 230<\/p>\n\n\n\n

\n\n\n\n

M\u00f3nica Gallardo pour Sensorial Sunsets<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Nous avons parl\u00e9 \u00e0 Ruta 230 de ce projet. Selon l’ing\u00e9nieur Mauricio Granados, directeur de la cha\u00eene de liqueurs Eljuri \u00e0 Cuenca, la boisson alcoolis\u00e9e pr\u00e9f\u00e9r\u00e9e des Costaricains est la bi\u00e8re, ce qui est \u00e9galement le cas dans la plupart des pays d’Am\u00e9rique centrale. Cependant, le Guaro Cacique (aguardiente de canne blanche) est l’une des […]<\/p>\n","protected":false},"author":4,"featured_media":6163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-6178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomie-fr"],"acf":[],"yoast_head":"\nLe march\u00e9 costaricien des boissons alcoolis\u00e9es : Ruta 230 - SensorialSunsets<\/title>\n<meta name=\"description\" content=\"Faites connaissance de l'entreprise Ruta 230 consacr\u00e9e aux liqueurs artisanaux au Costa Rica et apprenez sur le march\u00e9 des liqueurs dans le pays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sensorialsunsets.com\/fr\/le-marche-costaricien-des-boissons-alcoolisees-ruta-230\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 costaricien des boissons alcoolis\u00e9es : Ruta 230 - 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