{"id":9284,"date":"2023-08-01T13:48:26","date_gmt":"2023-08-01T19:48:26","guid":{"rendered":"https:\/\/www.sensorialsunsets.com\/?p=9284"},"modified":"2023-08-01T13:48:28","modified_gmt":"2023-08-01T19:48:28","slug":"le-cinema-genere-par-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.sensorialsunsets.com\/fr\/le-cinema-genere-par-lintelligence-artificielle\/","title":{"rendered":"Le cin\u00e9ma g\u00e9n\u00e9r\u00e9 par l’intelligence artificielle ?"},"content":{"rendered":"\n

En savoir plus sur le +RAIN Film Fest et sur les utilisations et les implications de l’intelligence artificielle dans l’industrie cin\u00e9matographique.<\/em><\/p>\n\n\n\n

\n\n\n\n

<\/p>\n\n\n\n

Le +RAIN Film Fest est un festival cin\u00e9matographique pionnier en Europe, qui pr\u00e9sente 10 films de diff\u00e9rents pays. Son innovation ? Les films sont cr\u00e9\u00e9s par l’intelligence artificielle.<\/p>\n\n\n\n

Il s’est tenu sur le campus de Poblenou de l’Universit\u00e9 Pompeu Fabra (UPF) le 14 juin 2023. Selon le directeur de l’\u00e9v\u00e9nement, Jordi Ball\u00f3, du d\u00e9partement de communication de l’UPF : <\/p>\n\n\n\n

\n

[C’est] un festival de d\u00e9couverte, un festival o\u00f9 les films en comp\u00e9tition sont r\u00e9alis\u00e9s avec de l’intelligence artificielle, ce qui nous permet de d\u00e9couvrir un nouveau monde \u00bb. <\/p>\n<\/blockquote>\n\n\n

\n
\"Pendant<\/figure>\n<\/div>\n\n\n

Ce festival a suscit\u00e9 de grandes attentes et l’int\u00e9r\u00eat des cin\u00e9philes europ\u00e9ens car un \u00e9v\u00e9nement similaire avait d\u00e9j\u00e0 \u00e9t\u00e9 organis\u00e9 \u00e0 New York en 2022 : l’AI Film Festival Runway.<\/p>\n\n\n\n

Le m\u00eame directeur a \u00e9galement expliqu\u00e9 que, malgr\u00e9 l’intervention de l’IA, il y avait toujours un\/e directeur\/e derri\u00e8re le projet.<\/p>\n\n\n\n

Ensuite, pendant le boom de l’IA, deux festivals de films g\u00e9n\u00e9r\u00e9s par l’IA ont d\u00e9j\u00e0 \u00e9t\u00e9 organis\u00e9s, suscitant plusieurs d\u00e9bats. <\/p>\n\n\n\n

Implications \u00e9thiques, esth\u00e9tiques et politiques<\/strong><\/h3>\n\n\n\n

L’IA a commenc\u00e9 \u00e0 cr\u00e9er des textes, des images, des publicit\u00e9s, des chansons et maintenant elle a commenc\u00e9 \u00e0 g\u00e9n\u00e9rer des films. Que pouvons-nous en attendre ? Est-il possible que l’intelligence artificielle supplante les \u00eatres humains dans le cin\u00e9ma<\/a> et d’autres productions artistiques ?<\/p>\n\n\n\n

Nous ne pouvons pas pr\u00e9dire l’avenir, mais il est possible d’analyser la nouvelle technologie comme une arme \u00e0 double tranchant.<\/p>\n\n\n\n

Dans l’industrie cin\u00e9matographique, l’intelligence artificielle a permis de rationaliser de nombreuses t\u00e2ches. En fait, l’IA aide les cin\u00e9astes et l’ensemble de l’\u00e9quipe dans les domaines du montage, de l’audio, de la couleur, du doublage, de l’\u00e9criture de sc\u00e9narios, etc. et elle est d\u00e9j\u00e0 bien \u00e9tablie dans ce secteur, car les entreprises qui proposent des outils et des services d’IA ont connu une croissance exponentielle.<\/p>\n\n\n\n

Cependant, elle s’est \u00e9galement engag\u00e9e dans certaines activit\u00e9s qui pourraient \u00eatre consid\u00e9r\u00e9es comme probl\u00e9matiques, telles que des images ou des vid\u00e9os deep fake (ultra faux). Ces images ou vid\u00e9os ont \u00e9t\u00e9 vues principalement pour \u00ab\u00a0faire revivre\u00a0\u00bb des acteurs ou des personnages d\u00e9c\u00e9d\u00e9s afin qu’ils apparaissent dans des films.<\/p>\n\n\n\n

Alors, si l’intelligence artificielle peut d\u00e9j\u00e0 \u00e9crire des sc\u00e9narios, g\u00e9n\u00e9rer des images, choisir des acteurs, quelle est la v\u00e9ritable implication des humains dans la production cin\u00e9matographique ?<\/p>\n\n\n\n

\"Rappelons
Source: The New York Times<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Pour certains, l’intelligence artificielle ne repr\u00e9sente pas un risque pour les performances humaines. Selon Joanna Zylinska, experte britannique en art, \u00ab\u00a0la cr\u00e9ativit\u00e9 humaine a toujours \u00e9t\u00e9 en partie non humaine\u00a0\u00bb.<\/p>\n\n\n\n

De m\u00eame, pour le producteur ex\u00e9cutif Mitchell Block, ce sont les \u00eatres humains qui apportent la cr\u00e9ativit\u00e9, l’id\u00e9e et la personnalit\u00e9. <\/p>\n\n\n\n

Je pense que c’est comme tout le reste, le fait que la machine \u00e0 \u00e9crire ait remplac\u00e9 le stylo ne signifie pas que l’\u00e9criture se soit am\u00e9lior\u00e9e.<\/p>Mitchell Block<\/cite><\/blockquote><\/figure>\n\n\n\n

Rappelons toutefois qu’une gr\u00e8ve est actuellement men\u00e9e par le syndicat des sc\u00e9naristes et des acteurs d’Hollywood, qui lutte pour de meilleures conditions de travail et une r\u00e9glementation de l’utilisation de l’intelligence artificielle dans l’industrie cin\u00e9matographique. <\/p>\n\n\n\n

Sensorial Sunsets<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

En savoir plus sur le +RAIN Film Fest et sur les utilisations et les implications de l’intelligence artificielle dans l’industrie cin\u00e9matographique. Le +RAIN Film Fest est un festival cin\u00e9matographique pionnier en Europe, qui pr\u00e9sente 10 films de diff\u00e9rents pays. Son innovation ? Les films sont cr\u00e9\u00e9s par l’intelligence artificielle. Il s’est tenu sur le campus […]<\/p>\n","protected":false},"author":4,"featured_media":9238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104,122],"tags":[],"class_list":["post-9284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-fr","category-sciences-et-technologie"],"acf":[],"yoast_head":"\nLe cin\u00e9ma g\u00e9n\u00e9r\u00e9 par l'intelligence artificielle ? - SensorialSunsets<\/title>\n<meta name=\"description\" content=\"En savoir plus sur le +RAIN Film Fest et sur les utilisations et les implications de l'intelligence artificielle dans le cin\u00e9ma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sensorialsunsets.com\/fr\/le-cinema-genere-par-lintelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cin\u00e9ma g\u00e9n\u00e9r\u00e9 par l'intelligence artificielle ? 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