The Cirque du Soleil, known for its innovative and visually stunning shows, has found in Costa Rica a strategic ally for its latest touring production, entitled “ECHO”. This show carries with it a profound message of sustainability and harmony between nature and human beings.

“We are honored to be part of this joy-filled production that intertwines the human spirit and the essence of nature, along with the iconic Cirque du Soleil, highlighting the importance of preserving our environment.”

Carolina Trejos
La directora de Mercadeo del Instituto Costarricense de Turismo (ICT)

As part of the video integrated into the show, attendees are transported to the lush landscapes of Monteverde and Montezuma. This approach seeks to convey the idea that the country is an integral part of a more sustainable future, highlighting the natural wealth.

Collaboration is not limited to the stage.

In addition to being in Atlanta and Miami, the show features a special episode of the Cirque RAW series titled “PURA VIDA.” This episode provides a deeper look into Costa Rica’s natural beauty, showcasing Cirque du Soleil’s talent in places like Monteverde and Montezuma.

Cirque du Soleil’s Head of Partnership Strategy, Lauren Hart, noted that ECHO’s message aligns perfectly with the essence of Costa Rica. This symbiosis between the message of sustainability and the natural richness of Costa Rica has made this collaboration a unique milestone for both parties.

The ECHO show is presented with dates ranging from November 2023 to April 2024. During this time, it will be heavily represented through the Essential Costa Rica brand.

Cirque du Soleil: a Sustainability Alliance

Show attendees in Atlanta and Miami can activate a QR code in a tropical forest-themed experience cube, offering a chance to win a trip to Costa Rica as part of the immersive experience.

Costa Rica, named “Destination of the Year 2024” by Travel & Leisure magazine, showcases its commitment to sustainability and biodiversity preservation through a collaboration with Cirque du Soleil. This partnership not only highlights the country’s beauty but also encourages viewers to contemplate their role in creating a better future and safeguarding the world we aspire to inhabit.

Sensorial Sunsets